All of us, every living being seek pleasure. But we do not know how to seek pleasure perfectly. With a materialistic concept of life, we are frustrated at every step in satisfying our pleasure. Because we have no information regarding the real level on which to have real pleasure. But in the transcendental, absolute world there is no difference between Krsna’s name, Krsna’s quality, Krsna’s word – everything is Krsna and provides the highest satisfaction.